Consumer markets have been traditionally tough to penetrate in the conferencing arena. Multiple efforts have been tried and most have been ineffective. Teen chat lines, family lines, school lines and patient lines have all been introduced, but very few have taken off to produce any significant amount of usage.
One of the problems has been that consumers have not seen the need for such a product. Another problem is that conferencing typically has been sold on a "paid by the minute" product and consumers have been more budget minded and worried about families running up large conferencing bills.
With the advent of desktop video conferencing, consumers can now use their webcams and the Internet to hold meetings right over their laptops or desktop computers. With speakers and headphones, the voice can be carried over the Internet, as well. With the technology based over the Internet, pricing has dramatically fallen and new flat rate, unlimited usage pricing models have developed. Now you can hold as many family video conferences with family members around the world as you want for less than $99. per month.
Conferencing truly has come a long way since the seventies. Beginning with the business markets, conferencing is now starting to gain a foothold on the consumer markets. The use of the Internet, webcams and personal computers will continue to drive conferencing to every corner of the earth.
Mike Burns has been in the conferencing industry since 1971, having originally worked for Southwestern Bell and AT&T. In 1989, Mr. Burns founded Conference Pros International and in 2000, Mr Burns founded A+ Conferencing, a conferencing provider that sells exclusively through master agents and resellers. Mr Burns speaks and writes about the conferencing industry frequently. 888-239-3969. http://www.aplusconferencing.com |
